ENFI

Work

Selected reference works

A curated selection of in-store concepts, fixtures and merchandising systems I have managed across channels and markets.

Channel

Travel Retail

Global travel retail concepts and modular fixtures designed for scalability and brand consistency.

Lumene airport storefront entrance with illuminated logo sign
Interior of the Lumene airport store, curved white counter and birch skincare wall
Lumene makeup wall with plum accent and lit shelving
Welcome to Finland airport retail zone with Lumene bestseller wall

Channel

Department Stores

Premium department store environments balancing visibility and operational efficiency

Department-store beauty floor with Lumene shop-in-shop and orange lightbox
Stockmann department-store Lumene corner unit with skincare screens
Two adjoining Lumene kiosks in a department-store aisle

Channel

Hypermarkets & Grocery

High-volume retail concepts optimised for clarity, navigation and conversion.

Grocery-store Lumene shelf bay with digital serum screen
K-Citymarket Lumene end-cap with mascara and eye-makeup shelf tiers

Channel

Branding & Makeup

Modular merchandising systems supporting fast-moving beauty categories.

Large Lumene makeup display wall with backlit imagery and a full product grid
Full-height IDAWARG Beauty shelf unit with pink backlit strips
Lumene CC Color Correcting Cream and STAY foundation lined up in tiers
IDAWARG Beauty pink-backlit shelf bay with pastel haircare bottles

Channel

Trade Fairs

Impactful Brand presence in International Trade Fairs

Lumene trade-fair booth lounge with a large LED wall and white cafe seating
Neighbouring trade-fair booths with Lumene and IDAWARG signage and seating

Channel

Digital Signage

Large vertical digital screen reading Awaken Your Glow beside the Lumene skincare wall
Vertical digital shelf-edge screen showing Top 5 Bestsellers over a forest backdrop
Freestanding Lumene kiosk digital panel reading Invisible Illumination
Curved kiosk digital screen with product shelving fanning out below

Contact

Let's work together

If you are looking for senior in-store expertise, interim leadership or strategic sparring, reach out to discuss further.

Contact
martti@ala-jaaski.fi +358 50 589 9332