About Martti

I am Martti Ala-Jääski, a retail and in-store experience leader with over two decades of international experience in FMCG and cosmetics.

I have held global and regional leadership roles at companies such as Lumene Group and L'Oréal, where I was responsible for defining and scaling in-store concepts across multiple markets and channels. My work bridges strategy, design and execution, ensuring that retail environments not only express brand identity, but also deliver measurable commercial results.

I founded Ala-Jääski In-Store Advisory to offer brands and retailers access to senior-level expertise without long-term organisational complexity.

See how I can help →