In-Store Advisory
In-Store Experience that drives commercial Impact
Martti Ala-Jääski is an experienced in-store retail design director with +20 years experience working on FMCG brands with specialized experience on the cosmetics sector.
I provide strategic retail advisory for brands and retailers navigating complex physical retail environments.
Services
Services
Senior expertise, exactly where you need it
Retail Projects & Execution
End-to-end leadership of in-store projects, from concept to rollout
Learn more →Interim In-Store Leadership
Senior in-store expertise when your organisation needs immediate impact
Learn more →Strategy & Capability Training
Turning in-store execution into a strategic growth lever
Learn more →Sparring, Mentoring & Training
A trusted partner for leaders responsible for retail visibility
Learn more →Other
Other needs? Let's discuss.
Get in touch →Work
Selected reference works
A curated selection of in-store concepts, fixtures and merchandising systems I have managed across channels and markets.
About
About Martti
I am Martti Ala-Jääski, a retail and in-store experience leader with over two decades of international experience in FMCG and cosmetics.
More about MarttiFAQ
Common questions
What is Ala-Jääski In-Store Advisory?
Senior in-store retail advisory for beauty and FMCG brands and retailers. Martti Ala-Jääski helps brands plan, build and run store environments that sell, from concept to rollout.
Who is it for?
Beauty and FMCG brands and the retailers that carry them. It fits senior people responsible for in-store visibility, visual merchandising, category performance and retail concepts.
What does Martti Ala-Jääski do?
Leads in-store projects end to end, steps in as interim in-store or visual merchandising leadership, builds in-store strategy and guidelines, and sparring and mentoring for teams. Over 20 years in FMCG and cosmetics, previously in global and regional roles at Lumene and L'Oréal.
What services are offered?
Retail projects and execution; interim in-store leadership; strategy and capability training; and sparring, mentoring and training. Other needs, get in touch.
Which sectors and markets?
Cosmetics and beauty first, plus wider FMCG. Work spans travel retail, department stores, hypermarkets and grocery, and international trade fairs, across Finland, the Nordics and international markets.
How do you start working together?
Contact Martti by email at martti@ala-jaaski.fi or +358 50 589 9332. A short conversation about your situation is the usual first step.
Contact
Let's work together
If you are looking for senior in-store expertise, interim leadership or strategic sparring, reach out to discuss further.
Contact